{"product_id":"arata-vitamin-c-face-serum-brightens-targets-pigmentation-supports-collagen","title":"Arata Vitamin C Face Serum|Brightens, Targets Pigmentation \u0026 Supports Collagen","description":"\u003ch2\u003eArata Vitamin C Face Serum|Brightens, Targets Pigmentation \u0026amp; Supports Collagen\u003c\/h2\u003e\n\u003cdiv class=\"aplus-latest-products\" style=\"width: 90%;\"\u003e  \u003cdiv class=\"aplus-top-content\"\u003e \u003ch3\u003eAll-Natural, Vegan Goodness\u003c\/h3\u003e \u003cp\u003eWe create clean, plant-powered formulations that pack a serious punch. \u003c\/p\u003e \u003cp\u003eAs India’s first vegan wellness brand, our safe, all-natural formulas offer the shiniest hair, the brightest smile, and the clearest skin - with soothing, toxin-free ingredients.\u003c\/p\u003e \u003cp\u003eOur products are thoughtfully created using only all-natural extracts with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable. Moreover, our products don’t discriminate. Skin is skin. Hair is hair.\u003c\/p\u003e  \u003c\/div\u003e \u003cdiv class=\"aplus-benefits\"\u003e \u003ch3\u003eBenefits Of Arata’s Vitamin C Face Serum\u003c\/h3\u003e \u003cdiv class=\"aplus-call-outs-container\"\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003eAnti-Aging\u003c\/h4\u003e \u003cp\u003eOur Vitamin C Face Serum contains 20% vitamin C, created with powerful antioxidant ingredients, such as vitamin E and kakadu plum, the richest natural source of vitamin C, to fight signs of aging and decrease the appearance of wrinkles, giving\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e Boosts Collagen\u003c\/h4\u003e \u003cp\u003eThis all-natural recipe is formulated to boost collagen production, diminishing fine lines, and repairing damage from sun exposure and collagen loss by encouraging healthy cell turnover and regeneration.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e Reduces Pigmentation\u003c\/h4\u003e \u003cp\u003eWith the power of ferulic acid, ascorbic acid, and vitamin E, our Vitamin C Face Serum provides a secure barrier to your skin, reducing dark spots and pigmentation. The antioxidants in ferulic acid contain anti-inflammatory properties that prevent oxidative stress and contribute to your skin's healing process.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e Hydrates Deeply\u003c\/h4\u003e \u003cp\u003eThis potent formula contains hyaluronic acid, which helps replenish and hold cell moisture, leading to hydrated, plump skin.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3\u003eKey Ingredients\u003c\/h3\u003e \u003cdiv class=\"aplus-call-outs-container\"\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e 0.5% Hyaluronic Acid\u003c\/h4\u003e \u003cp\u003eReplenishes cell moisture and enhances elasticity, giving you soft, hydrated, plump skin\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e 20% Vitamin C\u003c\/h4\u003e \u003cp\u003eA potent antioxidant that promotes collagen production, diminishes fine lines, and reduces pigmentation.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e Ferulic Acid\u003c\/h4\u003e \u003cp\u003eReduces dark spots, pigmentation, oxidative stress, and inflammation.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003e Vitamin E\u003c\/h4\u003e \u003cp\u003eBrightens skin and reduces UV damage.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3\u003eHow To Use\u003c\/h3\u003e  \u003cdiv class=\"aplus-benefits\"\u003e \u003ch3\u003eWhy Choose Arata?\u003c\/h3\u003e \u003cdiv class=\"aplus-call-outs-container\"\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003eOur Story\u003c\/h4\u003e \u003cp\u003eIn January 2016, Arata's co-founders, Dhruv Madhok and Dhruv Bhasin, realized that virtually every personal care product on store shelves, barring a few oils, had chemicals in them. Over a long dinner, they brainstormed the idea for Arata – sparking a year-long string of debates, negotiations, very late nights and early mornings. They envisioned an honest personal care company that would begin to reduce the rampant toxicity in our daily routines. Today, Arata creates thoughtfully-formulated, vegan products, using only soothing, nature-derived ingredients with no chemical additives, emulsifiers, dyes or preservatives. These products are not tested on animals. They are stored in up to 100% recycled packaging that is reusable.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003eCruelty-Free \u0026amp; Vegan\u003c\/h4\u003e \u003cp\u003eWe are PETA-certified cruelty free and Vegan.Our wellness range is vegan-friendly, formulated entirely from plants, essential oils, fruit extracts, and safe plant-based preservatives. We’re the first brand in India to offer vegan unisex products that soothe your hair, skin, and body.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003eToxin- Free\u003c\/h4\u003e \u003cp\u003eWe are Australian Certified Toxic-Free and Australian Certified Non-Toxic. You can view the rest of our certifications on our website! In fact, through years of rigorous product development with India’s finest cosmetologists and production specialists, we have ensured that our plant-based ingredients are of the highest quality and integrity, 100% nature-derived and toxin-free.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv class=\"aplus-call-out\"\u003e  \u003ch4\u003eDitch The Toxins\u003c\/h4\u003e \u003cp\u003eToss out the chemicals for some all-natural, sustainable goodness! We ensure the best safety standards go into the formulation of our non-toxic products, and we have no tolerance for harsh synthetic chemicals in our personal care range.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cbr\u003e\u003cp\u003e\n\u003c\/p\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eKey Ingredients: Vitamin C: A potent antioxidant that promotes collagen production, diminishes fine lines, and reduces pigmentation. Vitamin E: Brightens skin and reduces UV damage. Kakadu Plum: Reverses the effects of free radicals and reduces symptoms of ageing. Hyaluronic Acid: Replenishes cell moisture and enhances elasticity, giving you soft, hydrated, plump skin. Ferulic Acid: Reduces dark spots, pigmentation, oxidative stress, and inflammation. All ingredients: Aqua, L-Ascorbic Acid (Vitamin C), Aloe Barbadensis (Aloe Vera) Extract, Organic Gotu Kola (Centella Asiatica) Extract, Camellia Sinensis (Organic Green Tea) Extract, Hamamelis Virginiana (Witch Hazel) Extract, Ferulic Acid, Terminalia Ferdinandiana (Kakadu Plum), Camellia Sinensis (Black Tea Extract), Triticum Vulgare (Wheat Germ Oil), Extract, Allantoin (Comfrey Plant Extract), Sodium Gluconate (Natural Chelating Agent), Safe Essential Oil.\u003c\/p\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAfter cleansing your face, apply a thin layer of the serum to your face and neck.\u003c\/li\u003e\n\u003cli\u003eGently massage until the formula is absorbed into your skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Product images are for illustrative purposes only. Packaging, labels, and batch details may vary as updated by the manufacturer. The description is for information only and may not list every ingredient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Arata","offers":[{"title":"30ml","offer_id":46271298830472,"sku":"2698273","price":15.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/1390\/2984\/files\/975064eARATA00000026_n0.jpg?v=1785821838","url":"https:\/\/www.indyancart.com\/en-fr\/products\/arata-vitamin-c-face-serum-brightens-targets-pigmentation-supports-collagen","provider":"Indyancart","version":"1.0","type":"link"}